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Establishing a global, neutral standard for trustworthy media.

Empowering citizens with a healthier information space by promoting transparency and reducing misinformation.

An initiative by:

Transparent, neutral and global ISO-type certification for the news industry — Transparent, neutral and global ISO-type certification for the news industry — Transparent, neutral and global ISO-type certification for the news industry — Transparent, neutral and global ISO-type certification for the news industry — Transparent, neutral and global ISO-type certification for the news industry — Transparent, neutral and global ISO-type certification for the news industry —

Our impact in numbers

See how we’re driving transparency and trust in journalism worldwide.

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Developed by

JTI standard requirements:
transparency and accountability.

An ISO-designed framework focused on transparency, professionalism, and reliable processes, ensuring credibility at every stage of journalism.

Editorial Processes

Clear and enforced editorial policies.

Managing Automated Content

Responsible handling of AI-generated content.

Ownership

Full disclosure of media owners and stakeholders.

Corrections Mechanism

Effective and transparent process.

Revenue Sources

Disclosure to assess and prevent potential conflicts of interests.

Sponsored Content

Practices to clearly distinguish them from editorial content.

How media outlets benefit from JTI Certification

3 steps towards JTI certification

Introduction to the standard

The media outlet consults the 130 criteria contained in the questionnaire.

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01

Self-evaluation

The outlet answers the 130 questions, identifying any gaps between the criteria and its current practices. It then has the option to publish its transparency report.

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02

Certification

The media outlet hires an external, independent auditing firm to conduct an internal audit, which then issues JTI certification if the audit is successful.

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03

Start your JTI Certification now and gain global recognition!

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