Establishing a global, neutral standard for trustworthy media.
Empowering citizens with a healthier information space by promoting transparency and reducing misinformation.
An initiative by:
Our impact in numbers
See how we’re driving transparency and trust in journalism worldwide.
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JTI standard requirements:
transparency and accountability.
An ISO-designed framework focused on transparency, professionalism, and reliable processes, ensuring credibility at every stage of journalism.
Editorial Processes
Clear and enforced editorial policies.
Managing Automated Content
Responsible handling of AI-generated content.
Ownership
Full disclosure of media owners and stakeholders.
Corrections Mechanism
Effective and transparent process.
Revenue Sources
Disclosure to assess and prevent potential conflicts of interests.
Sponsored Content
Practices to clearly distinguish them from editorial content.
How media outlets benefit from JTI Certification
Q&A: bianet.org becomes the first JTI-certified media outlet in Turkey
Q&A with KBR Media director Citra Dyah Prastuti
3 questions to KRIK, the latest Serbian media to become JTI certified
Stories from Ukrainian media: How Journalism Trust Initiative strengthens the internal struct...
Stories from Namibian media: how JTI help them deepening their commitment to ethical journali...
Strengthening Media Integrity: A Conversation with Chloé Fiodière of JTI
Ensuring Transparency in Journalism: Konde’s Journey with JTI
Benefits of the JTI: testimonials from La Contratopedia Caribe (Colombia)
Enhancing Media Transparency: Deloitte’s Role in JTI Certification
3 steps towards JTI certification
Introduction to the standard
The media outlet consults the 130 criteria contained in the questionnaire.
01
Self-evaluation
The outlet answers the 130 questions, identifying any gaps between the criteria and its current practices. It then has the option to publish its transparency report.
02
Certification
The media outlet hires an external, independent auditing firm to conduct an internal audit, which then issues JTI certification if the audit is successful.
03
Start your JTI Certification now and gain global recognition!







